Saturday, July 10, 2010

The design of the times: Creating the 'Mad Men' look






Here’s how much creator Matthew Weiner cares about the design details of “Mad Men”: He and his staff have had conversations about whether the characters would use red or green maraschino cherries in their drinks.

“I don’t think it should be seen as an artistic triumph. I think it should be seen as someone who as OCD,” Weiner said in an interview, and it's possible he was only half joking.

Weiner likes his characters’ homes and offices to look lived in; the ashtrays at Sterling Cooper were full of cigarette butts, some with the imprint of the lipstick colors of the era.

“It’s very hard to make things look dirty on TV. We do it all the time, and it’s extra effort,” he said as we walked through bedroom of Don and Betty Draper (and yes, it is smaller than it looks on TV—the bed is only a full bed ).

The bedroom itself wasn’t beat up, but Weiner recalled having a debate with the show’s designers over the blue velvet headboard in their room. He eventually gave in when he was told that actress January Jones “would look amazing” next to it.

To read more of this content at the Chicago Tribune, click here.

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