When I first saw the vintage Coca-Cola ad from 1952 (second image, below), something about it nagged at me, but I couldn't figure out what it was. Then I recalled the Coke ad from much earlier that featured the lovable little 'Coke Fairy' - a snowy little character who is almost certainly an allusion to the soft-drink's cocaine-fuelled early days (I mean, c'mon, check out the little bugger's eyes. He's clearly jacked up.)
But Mr. Refresh Yourself, who seems to be a grown-up, suburban version of the Coke Fairy, is creepier by far, IMHO.
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